EXPERIENCES + EVENTS

From festivals and fashion to retail, publishing, music and major consumer activations, I've led projects from the first commercial conversation through creative development, sponsorship, production and delivery.

My early career covered a broad mix of event and sponsorship work: producing brand activations across Splendour In The Grass and Laneway Festival, leading events for ACP Magazines titles including Gourmet Traveller and Harper’s BAZAAR, producing Vogue Fashion’s Night Out and GQ Men of the Year, and creating premium experiences for Queensland Investment Corporation to market its retail destinations to commercial partners.

A favourite project was transforming Openair Cinemas into the Disney+ Drive-In during COVID, flipping a business that could no longer operate into a national touring experience, securing more than $3 million in sponsorship across three years, achieving 80%+ sell-through and winning Mumbrella Publish Event of the Year. Other production work includes Australian Fashion Week, the Electronic Music Conference and SELFISH, an original annual mindfulness and wellness festival I created and executed for three consecutive years.

Real life experiences matter: stretching that strategy and production into content that hits national eyeballs is my constant approach.